Actually,
this is more a post about some blatantly false advertising I heard on the
radio, which had to do with the NFL playoffs the weekend of January 12-13. And even if you don’t follow football, or
give a damn about sports betting, I think there’s a good chance you’ll find
this story interesting.
On Saturday
morning, before any of the NFL playoff games had started, I was driving in L.A.
on my way to an appointment, and flipping through the dials on my radio. I found a station where some guys were
talking about the playoffs, so I started listening. It soon became apparent this was not a
regular sports talk show or a normal preview of the weekend’s games. The guys on the show were all talking from
the perspective of how to bet the games, not to what to look
for as a football fan.
I soon
realized this was a sports handicapping show, and what I was actually listening
to was basically an hour long infomercial.
The “hosts” were telling the listeners that certain handicappers had
absolute locks for the games this weekend, and if you followed their advice,
you would be a big winner with your NFL playoff bets.
I was
amused. I’ve actually heard these types
of shows before and for reasons I cannot explain, find them oddly
entertaining. I knew I could switch over
to a “real” sports show where some expert would tell me why Aaron Rodgers was
going to carve up the 49’er defense (ahem), but I found this strangely more
interesting. Especially when some guy
said he had a 92% win rate for the current NFL season and he had “an absolute
lock” for the late game that day, Green
Bay at San Francisco. He insisted the
Vegas line of 3 points was way, way off.
He said the team that was going to win was going to win by at
least three touchdowns. Yeah,
that’s what he said.
Now I must
admit I don’t follow the NFL nearly as much as I used to. It used to be my favorite sport, and there
was a time where I could honestly say I never missed a Monday Night Football
game, and when I almost never missed the Sunday double-header. But that was a long time ago. For reasons I won’t go into, I’ve paid less
and less attention to the game as the years have gone by, and these days, the
NBA is by far and away my favorite sport.
Now, I really only start watching the sport when the playoffs start (I
can still say I’ve seen every single Super Bowl except the first one—and only
because that one was actually blacked out in L.A.). But this brings us back to poker. Because of all the NFL talk at poker tables,
I’m able to absorb a fair amount about the current season and the teams without
really trying.
So I was intrigued
when this so call expert handicapper said the 49’ers-Packers game, which I was looking
forward to watching, was going to be rout.
Like the Vegas oddsmakers, I expected a tight game. And here was this guy insisting the winning
team was going to win easily.
Of course, he
wouldn’t say on the radio who the winning team was going to be. For that you had to call a 800 number, presumably
his office phone number. Now, I
understand the way this guy makes money is by selling his sports picks to
sports bettors. In that sense, he’s like
a financial advisor selling his advice on which stocks to buy. But as I’ve heard other times I’ve heard
shows like this, he was offering to tell you the winner of the 49’er’s-Packers
game for free.
Yes,
free. You see, all you had to do was
call his toll-free number, and you would hear a pre-recorded message that would
tell you which team, the 49’ers or the Packers, would win the game by at least
3 touchdowns. The caller would then be
able to place a bet on that team and win as much as they felt comfortable
betting. And he made it clear that this
pick was absolute slam-dunk sure-thing winner.
There was like no chance the other team could win. It was essentially money-in-the-bank. The guy had different levels of picks, some
marginal, some sure things, and this was a definite sure thing.
If the guy
makes a living selling this information, why would he give you this pick
free? Well, he explained, if you get
this pick, bet on it, and win a bundle with it, you will be so happy, and will so
clearly see the benefit of using this guy’s service in the future, you will be
only too happy to subscribe to the service.
In other words, this is a loss leader.
He gives you the first one for free, you will like the results, see how
much money you can make from paying this guy for future sports picks, and be
more than willing to pay his fee.
It made
sense. They also had another handicapper
on, who had a similar “lock” for one of the Sunday games (I don’t recall which
one). But it was the 49’er game that
kept intriguing me, because what this guy was saying seemed so out of line with
what I was expecting from this game.
So, it was a
long drive and I started toying with the idea of actually calling his 800
#. After all, he said it was a pre-recorded
message. And it would be totally
free. Now, I had absolutely no intention of making
a bet on the game, that’s just not my thing.
But I was actually really curious as to which team was going to win by
such a big score, or at least, which team this so called expert thought would.
Yes, I knew
that it was very possibly a scam. That
it wouldn’t be exactly what it said it was. But I thought that would be interesting to
find out. I also thought, well, they’ve
only repeated like 87 times that that if you called the number, you would get
the team to bet absolutely free and that you would get a pre-recorded message. They said that over and over and over
again. It couldn’t be clearer. And this was an over the air radio
station. Certainly truth-in-advertising
laws apply.
So, what the
hell, I had some time before I got to my destination. I had time to dial an 800 number and hear a
pre-recorded message that would tell me whether it was the 49’ers or the
Packers who win the game by at least 3 touchdowns. And then, when I watched the game, everything
that happened would be filtered through that perspective….did that
interception, did that touchdown, did that fumble, help or hurt the guy’s pick? It might add a whole new layer to the game,
without my actually having to risk any money of my own on it.
So I called
the number. After a few rings, a guy
came on the line. Not a pre-recorded
message, but a real, live, person. Who sounded like he belonged on The
Sopranos. I suppose I should have hung
up immediately, but I figured at this point it would be fun to see what was
going to happen.
The guy said
he worked for the handicapper I was hearing on the radio and said something
like, “We know on the radio it said you’d get a pre-recorded message, but it’s
actually a little different than that.”
No shit. It’s not a little
different. What they said on the radio
was an outright lie.
The guy asked
me my first name. I gave him a phony
one. The guy asked me my phone number. I gave him a phony one (though, with caller
ID, he has, in theory, one of my numbers).
Then he asked
if I was calling out of curiosity or because I am a sports bettor wanting to
use the information to place a bet.
I said that I
was mostly curious, but that I do sometimes make sports bets. So, I told a fib, but you know, once I
realized that they were blatantly lying on the radio, I felt no compunction to
be honest.
He asked, if
he gave me the name of the team to bet, did I have a way of placing the bet? I suppose I could have said that I was in
Vegas (as I frequently am) and that I could place it at a sports book. But instead I said yes, I have an online
account (not true).
He asked how
much I usually bet on individual games.
I had to play
this out a little longer. “Oh not much,
usually about $10-$100.”
I was
wondering if that was too little to be of interest to him, but he pressed
on. “If I gave you this pick, which is
an absolute lock, an absolute guaranteed winner, and you were sure you would
win with it, what’s the most you would put down on the game?”’
Sigh, Ok, I’ll
play a little longer. “Oh, maybe $250,
tops.”
“OK, so if
you bet the $250 and won, and you will win, then you’d have $500 in your
offshore account. Then I’d give you the
pick for tomorrow, which is also an absolute lock. And you’d bet that game, and at the end of
the weekend you’d have $1,000 in your offshore account. That’s pretty good, right?”
I said yes,
waiting for the shoe to drop. “So, well,
I know this isn’t exactly as we say on the radio, but for that $1000 you’re
gonna make, that’s worth….that’s gotta be worth the $100 membership fee for to
you sign up for our service, so you can get all our picks, including absolute
locks like these two…..right?”
I didn’t say
anything for a few seconds.
“So what do
you say, will you sign up for membership for $100 to get these two picks?”
I’d had
enough. I said, “No. This isn’t anything
like what you advertise on the radio, so goodbye." And I clicked off.
I found the
whole thing amusing, but disturbing. Are
all sports handicappers this scummy? I
mean, he could say on the show that it’ll cost you to get the information. Instead, he lies that it’s free, and lies
that you get a pre-recorded message. I
imagine most callers don’t stay on the line as long as I did, seeing as how
dishonest the thing was.
Then I turned
the radio back on. They were finishing
up, and the guy was giving his one free bet on the radio.. Yes, he was giving you a bet to make without
having to call his 800 # and get the “pre-recorded message.” He said bet the over in 49’er game. He said that the team that’s gonna win will cover
the over all by themselves.
I started
replaying the whole conversation in my mind, and realized that I had maybe a
good story. And then I started wondering
a few things. For one thing, since
everything else the guy said was a lie, I wondered if the whole three-touchdown
thing was a lie too. I could imagine
that if I’d given the guy my $100, he’d then say, “Oh that was another thing
that we said on the radio that wasn’t quite true. It’s really is going to be a close game. So, the Niners will win, but they won’t
cover. Bet the Packers.” That would be funny. I also wondered—if I had said I could bet $10k
on the game, would that membership fee would be substantially more than $!00?
Originally, I
was planning to give the name of the sleazy handicapper, as he is a lying
scumbag who deserves no protection. But
for reasons I won’t go into here, I’ve decided not to out him here on the
blog. I have a hunch that maybe they’re
all like this, but I can’t say that for sure.
Anyway, later
that night, watching the game, I of course couldn’t stop thinking of the
handicapper. First of all, my working assumption,
rightly or wrongly, was that if any team was going to win by 3 TD’s, it would
be the Packers. Ooops. But during the first half, it sure looked like that "win by 3 touchdowns" thing was way off, as it was a close game, with the teams exchanging scores all half. I was hoping for a very close game, regardless of who won, just so the guy would be proven totally wrong.
But the second half was quite different, as you know. The Niner's were indeed up by 3 TD's at the very end, but missed the "3 TD" prediction only because the Pack scored a meaningless touchdown in the game’s final minutes. But that doesn’t matter if the guy was picking the Niner’s, because they more than covered the 3 points they had to and I’m sure that the guy wasn’t going to suggest you find a bookie who would give you a money line on the Niner’s winning by 21. I really would be curious if they guy had it right, it was such a lock. Did he really pick SF by 3 TD’s? Or did he pick Green Bay and is there a huge amount of egg on his face…and big red deficits in his subscriber’s accounts? I’ll never know.
But the second half was quite different, as you know. The Niner's were indeed up by 3 TD's at the very end, but missed the "3 TD" prediction only because the Pack scored a meaningless touchdown in the game’s final minutes. But that doesn’t matter if the guy was picking the Niner’s, because they more than covered the 3 points they had to and I’m sure that the guy wasn’t going to suggest you find a bookie who would give you a money line on the Niner’s winning by 21. I really would be curious if they guy had it right, it was such a lock. Did he really pick SF by 3 TD’s? Or did he pick Green Bay and is there a huge amount of egg on his face…and big red deficits in his subscriber’s accounts? I’ll never know.
But I have to
give him credit for one thing. He was
right about the over/under. I tweeted to
find out the line there and it was 45.
So over was definitely the way to bet, as he said. In fact, The 49’ers hit the over all by
themselves, as he had predicted.
But he’s
still a lying sleazeball.
"Are all sports handicappers this scummy?"
ReplyDeleteNot me, but I'm not too sure about that Coach guy! :)
LOL....
Deletebut, hmmm, is there a better term I should have used than "handicapper." Clearly I wasn't talking about guys like you and Coach who do this for fun, but guys who actually try to make a living selling "can't miss picks."
Is there a better word?
"Hustler" comes to mind.
DeleteOh, a technical term! :)
DeleteHow about a Yiddish word....goniff?
I've heard of some of these tout services that will give the first caller GB and the next one SF. That way, half the callers will be happy and perhaps give return business (that's NOT free).
ReplyDeleteYeah, you know, while I was writing the post, I remembered something from somewhere, I'm not sure where it was. Maybe a movie or a sitcom or something. or maybe I heard about from somebody in Vegas. But the idea is that gives free winners of the same game to say, 128 people. He tells half Team A, and half Team B. He does the same thing the next day but only to the 64 who got the winner. The third day he's got 32 people who got two winners from him, so he gives 16 one team and 16 the other. Now he's got 16 people who think he's picked three straight winners and will pay him for his tips from now on.
DeleteThat said, in this case, the guy, if he was doing that, was going out on a limb by saying it was going to be a 3 touchdown victory.
"The guy asked me my first name. I gave him a phony one." Big surprise there, Mr. Pseudonym.
DeleteYep, I had heard the same stories about calling the tout sevices -- that half who called would get one team and half the other. I remember calling one of these numbers many years ago. I think I got some type of bs and hung up as you did.
Oddly enough, he didn't blink when I gave my name as "Poker Genius."
DeleteI had a buddy that was really into sports betting and he called one of these services out of curiosity. They tried to get him to sign up right then and he demanded the free pick they touted on the radio show. They gave him the pick and he bet it and won. Then every week or so he would get a phone call from the service pressuring him to sign up because they gave him a winner. It took him several very angry exchanges with them to get them to stop calling.
ReplyDeleteThanks, Jeff, interesting story. I never thought of DEMANDING the pick, Based on that story tho, glad I didn't.
DeleteRemember, any time someone wants to sell you their supposed "lock" on a sports bet, stock, or other investment, remind yourself: THERE'S A REASON THEY ARE SELLING YOU THE "LOCK" AND NOT BETTING/INVESTING PERSONALLY. If their prognosticating skills were so good, they would be fabulously wealthy, sipping mai tais on a beach, surrounded by hot women (or men) (or both), not running some phone bank.
ReplyDeleteThanks, Grange. I was thinking of mentioning something like that in my post. Of course, if a guy could really win 92% of all his sports bets, why would he not just make his bets and not bother with everything else.
Delete